Designing Tilllate: smooth UX for nightlife

1️⃣ Rethinking Tilllate: The Need for Change

Tilllate had once been a nightlife staple, but by 2015, it was outdated, non-responsive, and difficult to navigate. Users had to go through multiple clicks just to access event photos, making engagement frustrating.

Our goal was to modernize the platform, focusing on:

✅ Full responsiveness – easy access on any device.
✅ Faster navigation – Event photos in just a few clicks.
✅ Stronger social integration – Improved sharing and user interaction.

2️⃣ Breaking Barriers: Key Challenges

Redesigning Tilllate meant tackling major usability and technical issues to bring the platform up to modern standards.

🔹 Outdated & Unresponsive
The site wasn’t mobile-friendly, making access frustrating.

🔹 Too Many Clicks
Users had to go through multiple steps just to view event photos.

🔹 Performance Optimization
Handling large volumes of images without slowing down the experience.

3️⃣ Crafting the Experience: The Design Process

To build an engaging platform, we took a user-centered approach, refining each feature through continuous testing.

🔹 Brand Identity & Strategy
Focused on creating a fresh brand identity that aligned with user expectations while enhancing recognition and trust.

🔹 UX/UI Development
Designed a responsive, intuitive interface with faster navigation.

First Concept

🔹 Iterative Testing
Validated features like photo access and sharing to ensure a smooth experience.

4️⃣ A New Era for Tilllate: The Final Product

The redesigned Tilllate delivered a faster, smoother, and more engaging nightlife experience.

🔹 Fully Responsive Design
Optimized for mobile, tablet, and desktop users.

🔹 Instant Photo Access
Event images were now just a few clicks away.

🔹 Enhanced Social Features
Easy sharing and interaction between users, photographers, and clubs.

5️⃣ Impact & Lessons Learned

The new Tilllate transformed how users engaged with nightlife content, making the platform faster, more interactive, and accessible to everyone.

🔹 Increased User Engagement
Faster navigation led to higher interaction rates.

🔹 Smooth experience across all devices.
Full responsiveness improved accessibility.

🔹 Stronger Community Connection
Clubs, photographers, and users interacted more efficiently.

This project reinforced the importance of user-centered design, proving that a well-crafted UX can breathe new life into outdated digital platforms.