1️⃣ Introduction: Revamping Cinerama for Engagement
Cinerama was originally Spain’s most widely distributed film magazine, available for free in major cinemas across the country. As a go-to source for moviegoers, it became a household name in the film industry, shaping how audiences discovered new releases.
Over time, it transitioned into a website, but the platform had become outdated, non-responsive, and unable to keep up with modern digital consumption habits. Its lack of mobile optimization and low engagement made content discovery difficult, highlighting the need for a complete redesign.
Our goal was clear: turn Cinerama into an intuitive, engaging, and visually immersive experience, giving users a reason to return.
To achieve this, we focused on:
✅ A mobile-first design that guarantees smooth and consistent access across all devices.
✅ Personalized recommendations – Using a rating-based system similar to IMDb and FilmAffinity.
✅ User engagement at its core – Designing an experience that encouraged interaction and retention.
2️⃣ The challenge: standing out in a competitive market
Revamping Cinerama wasn’t just about improving its look—it was about creating an experience that kept users engaged in a crowded streaming landscape.
The old platform struggled on mobile, making it hard to use and hurting retention. We needed a smooth experience across all devices.
With established platforms dominating the market, we had to design a UX that encouraged continuous user interaction.
Unlike generic suggestion algorithms, we leveraged a rating-based system that adapted to user preferences, making discovery more personal.
3️⃣ Design Process: A User-Centered Approach
To ensure Cinerama was truly engaging, we followed a User-Centered Design methodology, validating each feature with real users before moving forward.
Identified pain points and sketched solutions to improve content discovery and engagement.
Created high-fidelity wireframes to improve navigation and make browsing more fluid.
Designed a visually rich interface, continuously testing and adjusting based on user feedback.
4️⃣ The solution: an immersive and user-friendly streaming experience
Cinerama’s redesign focused on effortless content discovery and user engagement, making browsing intuitive and personalized.
Fully responsive design, ensuring a smooth experience across all devices.
A rating-based system that delivered tailored movie suggestions.
A visually rich interface that made discovering content enjoyable and engaging.
5️⃣ Results & Conclusion
The new Cinerama delivered a smoother, smarter, and more engaging streaming experience, transforming how users discovered content.
A fully responsive design optimized for all devices.
Smart recommendations that adapted to user preferences.
A clearer interface that made browsing effortless.
This project reinforced the power of user-centered design, proving that prioritizing usability and engagement can make a platform truly stand out.
