1️⃣ The vision: building an intuitive prepaid platform
Gift4You was designed to simplify corporate rewards and incentives by offering a hassle-free way for employees to redeem prepaid cards. Unlike traditional gift cards, which often come with restrictions, Gift4You gave users total flexibility to spend their balance however they wanted.
Since this was a brand-new product, the challenge was twofold: designing an intuitive user experience from scratch and creating a strong brand identity that conveyed trust and simplicity.
To achieve this, we focused on:
✅ A smooth activation & redemption process – Users could access their funds effortlessly.
✅ A clean, modern UI – Designed to inspire confidence in a financial product.
✅ A recognizable brand identity – Balancing professionalism with approachability.
2️⃣ From Sketch to Screen: The Design Journey
We followed a User-Centered Design approach to make prepaid card management effortless. The user journey was carefully mapped to ensure activation, balance checking, and spending were intuitive and frictionless.
The UI was designed for clarity and simplicity, presenting financial data in a clear, modern layout. Accessibility was key, ensuring a smooth experience across all devices.
Beyond usability, we developed a strong brand identity that balanced professionalism and approachability. The design reinforced trust, positioning Gift4You as a secure and user-friendly solution.
3️⃣ Cracking the Code: The Biggest UX Challenges
Building a prepaid platform from scratch meant tackling key usability and technical hurdles to ensure a smooth experience for cardholders.
The process had to be fast, intuitive, and frustration-free to encourage engagement.
Users needed a clear overview of their balance, transaction history, and spending options without complexity.
As a financial product, the design had to instill confidence, ensuring users felt secure managing their funds.
4️⃣ A New Standard: How Gift4You Delivers Value
The redesigned platform offered a smooth and user-friendly prepaid card experience, making it easier for users to access and manage their funds.
With a simple activation process, users could quickly unlock their cards and start spending. A clean, structured UI ensured that balance checking and transaction history were effortless.
The platform’s scalability allowed it to expand into multiple markets, proving its reliability as a modern incentive and rewards solution.
5️⃣ Real Impact: Results & Lessons Learned
The new Tilllate transformed how users engaged with nightlife content, making the platform faster, more interactive, and accessible to everyone.
Gift4You set a new standard for prepaid card usability, offering a frictionless and user-friendly experience. The platform simplified the way users activated and managed their funds.
By focusing on clarity and accessibility, we reduced confusion and enhanced trust in a financial product. The intuitive interface made transactions effortless and transparent.
The platform’s success led to its continued expansion into multiple countries, proving that a well-designed UX can drive adoption and long-term growth.
