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Hi!

I’m Cayetano Gros, a enthusiastic digital designer

currently shaping the future of digital technology at BCG.

Hi!

I’m Cayetano Gros, a enthusiastic digital designer currently shaping the future of digital technology at BCG.

Hi!

I’m Cayetano Gros, a enthusiastic digital designer currently shaping the future of digital technology at BCG.

Featured work

AI + UX UI

Samsung Bixby

 

Mobile app

Cinerama

 

Multiplatform UX + UI

Tilllate

 

Multiplatform UX + UI

GIFT4 you

 

Multiplatform UX + UI

Porsche

 

Multiplatform UX + UI

Urbancheck

 

Multiplatform UX + UI

BIBtime

 

Methodology

UCD

My Process

I have many interests, but one core passion: great work. And the only way to achieve it is to be disciplined in your daily work routine. Each project is different and you have to adapt yourself and your work to it on the fly. However, I always tried to find the user’s needs and the way to resolve it. In my humble opinion, the best iterative design process is the  User-centered design (UCD). At least, is the one which works better for me.

UCD always brings me the opportunity to add qualitative method for UX (user interviews,  user persona, card sorting, user journey maps, jobs to be done, usability testing, etc.) as well as  I find in Atomic Design Methodology a great way to build design system.

About me

Hello! I’m Cayetano. I love to turn ideas into awesome looking and useful products

I really love my profession and designing fun projects with fun people. I use design to create connections between brands and people. The way I see it, good design inspires people to feel, think, and act. Usually in that order.

 

Making ideas happens:

In the face of complex problems I have developed the ability to find simple solutions. It wasn´t easy, but the inception is very easy: Experiment. Fail. Learn. Repeat. For me, a design reduced to the essential is usually the best solution.

 

Years of Experience

Independent Projects

Team Projects

Experience

  • Senior Digital Designer at BCG (actual)
  • Senior Digital Designer at Samsung
  • Digital Designer at 014 Group
  • Digital Designer at ADN
  • Freelance Digital Designer

Education

  • UX & Strategy Course by EDIT

  • Web Accessibility by Udemy

  • C4D course by Tavo
  • MA, Creative Advertising  by ZinkProject

  • Licentiate degree, Advertising, and Applied Communication by University of Wales

Skills + Software

  • Interaction Design
  • Art & Creative Direction

  • Digital Marketing

  • Motion Graphics

  • Full Adobe Creative Suite
  • Sketch + Invision + Invision Studio
  • C4D + VRay Engine Render
  • HTML + Sublime Text 2
  • 3D Printing
  • Drone pilot

My core skills

User Interface

I work with Atomic Design to create solid & consistency sites. I always tried to make the best option in the process of shifting from chaotic complexity to elegant simplicity. Quality is the best business plan.

User Interface

I work with Atomic Design to create solid & consistency sites. I always tried to make the best option in the process of shifting from chaotic complexity to elegant simplicity. Quality is the best business plan.

Role

Layout, Visual design, App design, dashboard, web design, branding, icon design, design system/atomic design.

Role

Layout, Visual design, App design, dashboard, web design, branding, icon design, design system/atomic design.

Fundamentals

I design responsive, with mobile-first projects on the web with the world’s most popular front-end component library: bootstrap.

Fundamentals

I design responsive, with mobile-first projects on the web with the world’s most popular front-end component library: bootstrap.

BUILT FROM SCRATCH

I start every project thinking about what should be the focus on the design, then I center the entire design around that element. All the brand has to flow with the site

BUILT FROM SCRATCH

I start every project thinking about what should be the focus on the design, then I center the entire design around that element. All the brand has to flow with the site

User Experience

I’m focused on the user’s journey to solve a problem. I always pay attention to what users do, not what they say beacuse bad UX makes users forget you and your product. Happy users are loyal to your brand.

ROLE

Understand requirements, wireframes, testing/validation, create ux files (user persona, scenario, cases, journey, flows), design sprints, work on agile & waterfall model.

Fundamentals
I always tried to make usable product: efficient, easy to navigate, consistent, & feel familiar.
Built From Scratch

My design process rarely starts with designing. I usually make a ton of writing and thinking before pushing the first pixels. Research before designing is key in my process.

hobbies

Motion graphics

I usually use After Effects to create interactions about some details of the projects I am working on. And other things just for fun.

3D modeling/printing

I am passionate about designing sketches on a blank notebook, then shaping them in Cinema 4D and finally printing them on my own 3D printer. My next challenge is to collaborate with Helpme 3D

Drone pilot

Since childhood I have always liked photography. That, together with an aerial view gives me the possibility to take photos and videos from another point of view.

Video editing

I like to capture every moment. Usually with my cell phone, but whenever I can, I take the camera with me. I have a lot of fun editing holidays´s videos and epic events.

Social

I usually share content in:

Contact info

Let’s talk and turn your idea into something memorable.

Thanks!

remember: Every pixel matters