Cinerama
The most popular source for movies in Spain
From off to on
Cinerama
Leading paper magazine in circulation and diffusion of the film publications sector; with almost 200,000 free copies distributed in the best cinema complexes throughout Spain. It reached more than 762,000 readers with an average of 4 readers per issue.
Challenge
Cinerama Magazine is located in the hall of the main cinemas and cinematographic chains, being a claim for the spectators who come to the cinemas where they are present. The challenge was to reach all the other users who also love cinema. In other words, a complete digital transformation.
Solution
We couldn’t just create just another one web page. We had to bet on a solution that would take advantage of the full potential of cinerama: fast, agile and adapted to the users. We had to look far beyond the paper magazine. And the best solution was an app.
Film view
Post detail
Trailer view
Special thanks to Flore Maquin for her art. One of my best sources of inspiration.