Porsche Unique concierge
by mapfre assistance mexico
- 014 Group
- Product design
- UI / UX
- Interaction Design
- +21 Screens
Mapfre Assistance Mexico needed to create a tool to be able to give an exclusive service to its premium clients: all those who had a Porsche car insured with the company. In this tool the user could monitor his car reviews, traffic fines or his own insurance management
We started from scratch. The identity of the website had to be an alignment between the Mapfre Assistance brand itself and the elegant lines that characterize Porsche so much. It had to be a tandem between these two great brands that worked easily, quickly and intuitively.
The home had to be powerful enough to catch the user’s attention at first glance. But at the same time, it also had to shed light on the platform’s services in a clear way. We tried different options:
Finally we decided to make a home scroll that would tell in a different and disruptive way the services provided by the brand. Now it may seem normal, but in 2014 it was a different and creative way of communicating. Something that the user would clearly understand how it works and would remember it in a positive way.